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28
Posted by Steve Cox on the June 28th, 2010.

Internet advertising is one of many ways to communicate company products and services to potential customers. It can be used as the main driving force or as a support to other media activities. Whilst search engine optimisation can be productive, in the highly competitive Inter... (continued)

 
02
Posted by Steve on the July 2nd, 2010.

The Negative keyword facility exists to enable PPC advertisers to restrict keywords deemed irrelevant to their business.

Not all businesses are aware of the Negative keywords feature; many of those that are familiar with them either have limited knowledge or do not inve... (continued)

 
06
Posted by Steve on the July 6th, 2010.

Many businesses struggle to raise their organic search engine listings to a high enough level to attract visitors. Pay Per Click Marketing is the solution.

New web sites are constantly being released on to the ever growing Internet, plus reams of information and busines... (continued)

 
13
Posted by Carl on the July 13th, 2010.

Many people have asked us, "so what is the cost of adding negative keywords to my PPC campaigns?" Of course the answer is, there is no cost to adding negative keywords, the three main PPC engines (Google, Bing and Yahoo) all allow you to add keywords for free however you might be ... (continued)

 
22
Posted by Steve on the July 22nd, 2010.

Click Through Rate (CTR) is the measurement used to determine the performance of adverts. Calculation is the number of clicks divided by the number of impressions, expressed as a percentage.

The rationale for presenting attractive ads is to attract clicks; further... (continued)